About us - yoursmiledirect

ABOUT US

Want to know all about who we are and what we do? Read our smile journey as we spread perfectly straight grins all over the world.

OUR STORY

Your Smile Direct founder, Graham Byrne was in the middle of his own dental journey when he had a lightbulb moment to launch an innovative dental service. After numerous visits to the dentist and a long, laborious journey to a straighter, whiter smile, Graham knew there had to be a better way. His aim for Your Smile Direct from the beginning was clear; to provide an efficient and affordable way for everyone to be able to get straighter teeth.

After a hugely successful UK launch, Your Smile Direct has expanded at a rapid pace across Europe, throughout France, Italy, Spain, Ireland, Australia and New Zealand, and continues to shake up the cosmetic dental industry. By building a fast-paced, quick-thinking, direct-to-consumer product, Your Smile Direct has become a dynamic organisation of pioneers both dental and retail focused and it continues to stay true to its core Smile values: trustworthy, convenient, cost effective and forward thinking.

Our story and our product - yoursmiledirect

OUR PRODUCT

Your Smile Direct brings cutting-edge orthodontic technology direct to consumers at competitive prices. So that means, no more repetitive visits to the dentist clinics. No waiting around for time-consuming dental appointments. No hefty repeat costs.

Our team of in-house registered and licensed dentists use innovative tele-dental, 3D technology in our labs. Digital image assessments, Home Smile Kits, and digital treatment plans provide safe, simple and expert treatment plans for our clients. All our clear aligners are BPA-free too.

SOITIRA MOSCHOPOULOU - yoursmiledirect
Your Smile Direct offer dentist prescribed invisible aligner treatment combined with convenience and quality. We offer the same level of service, care and treatment as a traditional orthodontist or dental surgery to any individual. We remove the need for repeated costly dental visits throughout treatment as we provide our Dental Smile Team remotely via email and phone for one-on-one contact throughout treatment. Soitira MOSCHOPOULOU LEAD DENTIST, YOURSMILEDIRECT, LONDON SMILE CLINIC

OUR DENTAL NETWORK

Our dental network - yoursmiledirect

Meet our team of registered and licensed dentists at any of our Smile Clinics. A full oral check-up, medical history, and review of your teeth photos is conducted before a personalised treatment plan is determined. Our smile-team of dental specialists monitor your progress remotely and are always on-call for any questions by phone or email.

Smile clinics - yoursmiledirect

LIGHTING UP THE WORLD
ONE SMILE AT A TIME.

MEET OUR DENTISTS
Join the smile revolution - yoursmiledirect

JOIN THE SMILE REVOLUTION.

Start your journey to a perfect smile.

START NOW