YourSmileDirect founder, Graham Byrne, was on his own dental journey when he decided to launch YourSmileDirect. After numerous dental visits, Graham began thinking there had to be a more efficient and affordable way to have straighter, whiter teeth. So he had an idea. Why not provide that efficient and affordable service? And so YourSmileDirect was founded!
YourSmileDirect corrects dental concerns with invisible aligners within 20 weeks at a price you can smile about! Plus, we cost 70% less than competitors! Following a successful launch in the UK market, YourSmileDirect has expanded across Europe and is now available in France, Italy, Spain, Ireland and Australia.
YourSmileDirect are shaking up the cosmetic dental industry, building a fast paced, quick thinking, direct-to-consumer product and crafting a dynamic organisational team of trailblazers and thought-leaders. We are expanding globally at a rapid pace. Our values are creative, brave, trustworthy and authentic!