Your Smile Direct founder, Graham Byrne was in the middle of his own dental journey when he had a lightbulb moment to launch an innovative dental service. After numerous visits to the dentist and a long, laborious journey to a straighter, whiter smile, Graham knew there had to be a better way. His aim for Your Smile Direct from the beginning was clear; to provide an efficient and affordable way for everyone to be able to get straighter teeth.
After a hugely successful UK launch, Your Smile Direct has expanded at a rapid pace across Europe, throughout France, Italy, Spain, Ireland, Australia and New Zealand, and continues to shake up the cosmetic dental industry. By building a fast-paced, quick-thinking, direct-to-consumer product, Your Smile Direct has become a dynamic organisation of pioneers both dental and retail focused and it continues to stay true to its core Smile values: trustworthy, convenient, cost effective and forward thinking.
Your Smile Direct brings cutting-edge orthodontic technology direct to consumers at competitive prices. So that means, no more repetitive visits to the dentist clinics. No waiting around for time-consuming dental appointments. No hefty repeat costs.
Our team of in-house registered and licensed dentists use innovative tele-dental, 3D technology in our labs. Digital image assessments, Home Smile Kits, and digital treatment plans provide safe, simple and expert treatment plans for our clients. All our clear aligners are BPA-free too.